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A digital environment has become a key component in how Americans find out about local events and issues in the news. Today, nearly as many U.S. adults say they like to acquire their local news online as prefer to do so through the tv set.

Chart showing an overwhelming most of Americans reach least some local news online.

Specifically, when asked which pathways they prefer for local news – the tv screen set, the internet (either through social media or websites/apps), print or radio – nearly precisely the same portion of U.S. adults say they like a web based method (37% total, including 23% who favor news websites or apps and 15% who name social websites) as say they like television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and internet-based pathways tracks closely with how Americans access news more generally.

Beyond digital is the preferred pathway, 89% of american citizens reach least some local news digitally leading to four-in-ten (41%) do this often. This reduces to about equal shares who frequently get local news specifically from social media marketing (25%) an internet-based news websites or mobile phone applications (26%).

Even while TV stations really are a powerhouse source for local news, these are still accessed primarily over the analog format of tv sets; this runs specifically true of radio news stations. Fully 76% of those who get news from local Tv producers and 81% of people who get news from stereo primarily head to these providers through the traditional pathway.

But other news providers possess a substantial portion of their audience who access them online. The type of who get local news from daily newspapers, for example, 43% primarily access them online while 54% make them mainly in the print format. And up to 50 % of those people who get local news from newsletters or listservs (49%) accomplish that primarily online.

Chart showing that few Americans are digital-only or analog-only in relation to local news.

Simultaneously, few Americans are fully analog or fully digital in the way they get local news. Instead, most (68%) mix online and offline pathways, for instance, turning on the TV set to look at their local news station but going on the internet you just read the daily newspaper and neighborhood listserv.

Just 7% of american citizens indicate which they just use digital pathways as his or her primary access points. Three times as numerous U.S. adults (21%) mainly access all providers they get news from through an analog pathway – though this is still another clear minority.

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